Segment designers, architects, interior designers, engineers, builders and store owners from more than 40 countries could see new innovations from the national and international exhibitors present. “The event brought the most relevant trends in the world premium market to the country”, adds Ligia. The innovations combined beauty, luxury, comfort, technology and environmental responsibility, as well as practicality and well-being in utensils, equipment, accessories and furniture designed for kitchens and bathrooms”.
Exhibitors
“Kitchen & Bath is very significant for Falmec since it supplies a segment in Brazil aimed at professionals from the sector, in addition to the important symbiosis with Revestir. The fair is ideal to display products from our segment, such as cutting-edge designed, stand out household appliances”, says Peri Cozer Olhovetchi, President Director of Falmec. “At Kitchen & Bath in Brazil, we give an advanced showing of the company’s new global innovations that will be displayed in the main European fairs.”
For Marcos Reis, Marketing Manager at Deca, the expectation of participating in the fair is to do business with a public that knows the sector products in an authentic setting for this kind of relationship. “Kitchen & Bath has evolved and now is an extremely favorable time to promote companies focused on the sector. The 5th edition has gained strength and dimension during the good macro and micro moment in which the country is going through”, he adds.
Roger Chagas, Marketing Director at Idea Glass, confirms the importance of the event for the sector. “We’ve been in Brazil for two years and are starting to export our products. Participating at Kitchen & Bath has become essential for us to establish a relationship with such an exclusive public. Here, we have the opportunity to make business contacts and reinforce our goal of making our products international”, he confirms.
“At Kitchen & Bath, we have the opportunity to display our entire luxury line. This is the second time Astra has participated and we will certainty be present in the next editions”, says Márcia Rossi, Sales Promotion Manager at Astra.
“I consider Kitchen & Bath an important event to understand the Brazilian market. Our expectation is to meet distributors for our products in Brazil and we intend to take advantage of a market niche which does not exist in the country, contemporary timber”, says Michael Toth, Director General at Kraftmaid.
Securit expects to increase its brand visibility, which has been back in the kitchen market for the past two years, offering products that inspire reliability and durability, explains Christina Magnelli, company Director. “We counted on the importance of Kitchen & Bath and we had the opportunity to establish a relationship with an exclusive public”.
Parallel Events
Visitors could also see the latest innovations at the 8th edition of Revestir (Brazilian Coverings Exhibition), which is the largest fair in Latin America and the fourth largest in the sector, worldwide. It is organized by Anfacer and NürnbergMesse Brasil.
In parallel, the 8th International Forum of Architecture and Construction contributed to updating participants and providing an opportunity to exchange experiences. Each day of the Forum was dedicated to a different class of professionals in civil construction; interior designers, retailers, builders and architects. Lectures and debates counted on the presence of major national and international specialists, such as George Elvin, renowned North American architect who presented innovations in nano-technology for civil construction: “Today, the great advantage is designing materials that adapt to our needs. We could, for instance, change the molecular structure of concrete, making it four times harder”, he explained.
